https://hal-univ-paris13.archives-ouvertes.fr/hal-02300982
Contributeur : François-Xavier Mas <>
Soumis le : lundi 30 septembre 2019 - 10:02:12 Dernière modification le : lundi 2 novembre 2020 - 16:05:49
Marc Steinberg. Delivering Media: The Convenience Store as Media Mix Hub. Daniel Herbert; Derek Johnson. Point of Sale: Analyzing Media Retail, Rutgers University Press, Chapter 14, 2019, 978-0813595528. ⟨hal-02300982⟩