Toyification. A Conceptual Statement

Mattia Thibault (1) , Katriina Heljakka (2)

1 University of Tampere [Finland]
2 University of Turku

Our paper focuses on toyification. By this phenomenon, we point to two, parallel developments: 1) The increasing prestige of toys, which start to find their way in classrooms, art museums, fashion and so on, influencing in this way other languages, and, 2) The deliberate attempt to design products according to toy aesthetics in order to make them more appealing. More specifically, toyification communicates the idea of an entity (physical, digital or hybrid) being intentionally reinforced with toyish elements or dimensions; an object, a structure, an application, a character or a technology designed to acquire a toyish appearance, form or function.

Mots clés: adult play; design; gamification; ludification; playification; toyification

Domaines: Education; Sciences de l'Homme et Société

Mattia Thibault, Katriina Heljakka. Toyification. A Conceptual Statement. 8th International Toy Research Association World Conference, International Toy Research Association (ITRA), Jul 2018, Paris, France. ⟨hal-02083004⟩